CRM stands for Customer Relationship Management.
It is a process used to learn more about customers’ needs and behaviors in order to develop
stronger relationships with them. CRM entails all aspects of interaction a company has with its
customer, whether it be sales or service related. Computerization has changed the way companies are
approaching their CRM strategies because it has also changed consumer buying behavior.
Organizations are therefore looking for ways to personalize online experiences (a process also
referred to as mass customization) through tools such as Software, E-Mail, Website Development,
Event Participations, Loyalty Programmes, Customer Rewards and many others.
There is no such thing as a one-size-fits-all CRM solution. Every organizations differ in how they
do business and how they serve their customers—and their CRM solutions vary, too.
Customer relationship management combines business processes, people, and technology to achieve
one goal: keeping satisfied customers. It’s an overall strategy to help you learn more about your customers
and their behavior so you can develop stronger, lasting relationships that will benefit both you and your
customers.
Through our CRM programme, you can manage your contacts and customer activities, enforce your business
strategy with technology to consistently meet customer needs, share a single 360-degree view of your customers
with your company, and personalize new and ongoing customer interactions to cost-effectively acquire, nurture,
and retain good customers.
Branding
A brand as a “name, term, sign, symbol or design, or a combination of
them intended to identify the goods and services of one seller or group
of sellers and to differentiate them from those of other sellers. Branding
is not all about getting your target market to choose you over your competition, but it is about getting your prospects to see you
as the only one that provides a solution to their problem.
